YouGov conducted a survey in 13 countries covering half of world population. Almost 14,000 people were interviewed following local demographic representation criteria. The question was “Who do you personally most admire?”. The answer was restricted to “famous persons in the world”. It was specified that only people alive were eligible. You can find below the…
Country - United States / Rep Issue - Social Media Engagement / Rep Issue - Twitter Analysis / Rep Issue - Viral Dynamics
Miles, a five year old kid expressed a wish: “I wish to be Batkid”. Miles suffers and fights leukemia since he was one year old. His wish was received by the NGO Make-A-Wish. As they explain in their Twitter bio, “Fulfilling wishes for Bay Area + No. California children with life-threatening medical conditions”. Make-A-Wish decided…
The Festival of Marketing in London it’s A week-long celebration of change, inspired by the Modern Marketing Manifesto from Econsultancy and Marketing Week, our take on the state of the discipline and the challenges every marketer should be focusing on. In five interconnected events plus a Festival Fringe series, we’ll look at the disruptions, inventions,…
The origin of the crisis The reputation crisis for Abercrombie & Fitch emerged at the beginning of May 2013. Interestingly enough, this crisis is not created by any recent mistake: it exploded after the reprint of an old 2006 interview with A&F CEO Mike Jeffries. Here the original statements as published by Salon: For example,…
(this post is connected to a previous analysis about the impact of the Twitter coverage made by @BostonGlobe. You can find it HERE). Annex 3 This annex 3 is part of our Twitter analysis of Boston Marathon Bombing. In annex 2 we presented our selection of relevant tweets published by Dzhokhar Tsarnaev in his Twitter account since…
(this post is connected to a previous analysis about the impact of the Twitter coverage made by @BostonGlobe. You can find it HERE). Annex 2 In this annex 2 we present our selection of relevant tweets published by Dzhokhar Tsarnaev in his Twitter account since January 2012. They are not representative of his Twitter timeline. They…
Boston suffered a shocking terror attack 15 April 2013. Two bombs exploded near Marathon finish. This was first the notice published by the leading local newspaper, The Boston Globe, in the official Twitter account. This was near 5pm local time. BREAKING: A witness reports hearing two loud booms near the Boston Marathon finish line. —…
PSY launched 13 April 2013 the highly awaited new production, after global Youtube mega hit ‘Gangnam Style’. New Youtube video and song is ‘Gentleman M/V’. As expected, number of views have exploded within the first hours after its launching. It broke the 20 million views just after 24h. This is leading some to consider that…
Mister Epic Mann, ‘one of a kind’, is one of these Youtube video channels run by anonymous amateur people wanting to create new content. Many hope to become Youtube stars. Only few of them reach their goal. Apparently, Mister Epic Mann is becoming a global Youtube comic star with their video number 31. Comic videos…
NOTA: (Spanish) Puede acceder aquí al estudio sobre los 100 primeros tuits del Papa Francisco: su impacto, la influencia con respecto a otros líderes, temas tratados: Análisis de impacto de los 100 primeros tuits del Papa Francisco. *** Agentinian Jorge Mario Bergoglio was elected Pope of the Catholic Church by 13 march 2013. He has…
We have archived all 39 tweets by Pope Benedict XVI in Twitter account @Pontifex and other 8 languages accounts. You can find it in a specific blog we have created to analyze Pope Benedict XVI Twitter activity. The blog is @Pontifex Content & Impact (access here). Since 28 February 2013, 8pm Central European Time, The…
Join @papayamaya & @jowyang today to learn the 4 key strategies social media marketers need to know for success in 2013. You in? #wfwebinar — Wildfire by Google (@wildfireapp) February 6, 2013 The Road to ROI: Four Social Strategies Every Brand Needs to Know in 2013 . The Road to ROI: Four Social Strategies Every…
REPUTATION METRICS 
You must be logged in to post a comment.