About MRI U Navarra

We measure at the center of Media, Reputation and Intangibles, MRI Universidad de Navarra, the perceived reputation of all kind of brands based on newspapers content analysis. We have also expanded our source information to various social media channels (Twitter, Youtube, TripAdvisor).

Current lines of analysis are:

  • Country reputation, place branding
  • Politics Reputation
  • Corporate reputation
  • Sport events
  • Sport brands
  • Reputation crisis