How do you calculate? About Media, Reputation and Intangibles center methodology.
Here a list of concepts we use any apply in our blog, and how we understand them and how do we measure them
News storyline refers to the presence in relative terms of differents elements of the discourse in the content of all news referring to a specific issue. Comparative storyline applies this technique to identify to which extent different sources provide or not the same storyline for a specific topic.
The interpretation of the results is as follows: we check the news content from every country (for instance), looking for the same storyline components. For each country we measure afterwards the weight that each component has in the national media steolyline. Weights among countries are thus strictly comparable. A higher weight in a country in comparison to other countries reflect that this country is using more extensively this component in relative terms to construct the topic storyline.
Our empirical results show that in general the storyline followed by different countries follows basically the same basic trend. Even if media are completely independent, facts about topics interesting for media in different countries are normally protrayed following a common storyline pattern. It is a result that we should expect. The absence of surprising results concerning expected results is in fact an empirical test and proof about the reliability of the methodology that we propose as a way to identify the storyline of events with substantial media impact and its evolution in time. This result also gives robustness to the interpretation of departing cases from the common trend: given the fact that in general all countries share the same storyline, when media of a specific country depart from common pattern insisting more or less in a specific point, then it is reasonable to assume that media from this country have own local reasons to react differently to average concerning this issue.
Comparative storyline example
We show in a post a comparative analysis of the media storyline about the Fukushima crisis concerning some of the elements of the discourse. We have chosen the media from the following four countries: United States, United Kingdom, Australia and India. We count with countries from four continents. Three of them use profusely nuclear power, while Australia does not use this source of energy.
Index of Media Impact of Companies
In several posts we show how companies are affected by Wikileaks issues or the Japan disaster in terms of media impact.
Raw material is obtained from the number of news where a given company is associated to the issue analyzed (Wikileaks, Fukushima nuclear crisis, Japan earthquake). This content search is made for all the companies forming the sample. Up to now, we have showed results concerning two different samples. The index of American companies is based in the analyisis of all 600 components of Stoxx Americas 600. The index of companies from europe is based in the components of Stoxx Europe 600.
A media impact value 1.0 means that this company has received an amount of news linked to the issue in an equal number that the average 600 companies listed in the Stoxx 600 Index.