How do you calculate …?

How do you calculate? About Media, Reputation and Intangibles center methodology.

Here a list of concepts we use any apply in our blog, and how we understand them and how do we measure them

Comparative storyline

News storyline refers to the presence in relative terms of differents elements of the discourse in the content of all news referring to a specific issue. Comparative storyline applies this technique to identify to which extent different sources provide or not the same storyline for a specific topic.

The interpretation of the results is as follows: we check the news content from every country (for instance), looking for the same storyline components. For each country we measure afterwards the weight that each component has in the national media steolyline. Weights among countries are thus strictly comparable. A higher weight in a country in comparison to other countries reflect that this country is using more extensively this component in relative terms to construct the topic storyline.

Our empirical results show that in general the storyline followed by different countries  follows basically the same basic trend. Even if media are completely independent, facts about topics interesting for media in different countries are normally protrayed following a common storyline pattern. It is a result that we should expect. The absence of surprising results concerning expected results is in fact an empirical test and proof about the reliability of the methodology that we propose as a way to identify the storyline of events with substantial media impact and its evolution in time. This result also gives robustness to the interpretation of departing cases from the common trend: given the fact that in general all countries share the same storyline, when media of a specific country depart from common pattern insisting more or less in a specific point, then it is reasonable to assume that media from this country have own local reasons to react differently to average concerning this issue.

Comparative storyline example

We show in a post  a comparative analysis of the media storyline about the Fukushima crisis concerning some of the elements of the discourse. We have chosen the media from the following four countries: United States, United Kingdom, Australia and India. We count with countries from four continents. Three of them use profusely nuclear power, while Australia does not use this source of energy.

Post example: Fukushima Nuclear Crisis Media Views From United States, United Kingdom, Australia and India

Index of Media Impact of Companies

In several posts we show how companies are affected by Wikileaks issues or the Japan disaster in terms of media impact.

Raw material is obtained from the number of news where a given company is associated to the issue analyzed (Wikileaks, Fukushima nuclear crisis, Japan earthquake). This content search is made for all the companies forming the sample. Up to now, we have showed results concerning two different samples. The index of American companies is based in the analyisis of all 600 components of Stoxx Americas 600. The index of companies from europe is based in the components of Stoxx Europe 600.

A media impact value 1.0 means that this company has received an amount of news linked to the issue in an equal number that the average 600 companies listed in the Stoxx 600 Index.

Post examples:

Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

American Firms Affected by Wikileaks News


6 thoughts on “How do you calculate …?

  1. Why did the accidents happen?
    I am a Japanese.
    I have some information of TEPCO, which is very reliable.
    But you should check it.
    A sumary of TEPCO

    ・Although we were told to prepare for an earthquake three years ago, we ignored the advise until now.So the accident was inevitable.

    ・Although we noticed that emergency equipment was too old nine months ago, we have left maintainance task due to the troublesome work.

    ・Although emergency equipment should be placed in a safe space, we normally put it out. So the equipment was washed away by a tsunami.

    ・Although we suddenly ordered an alternative mover, the plug-in was missed due to the lack of our checking. So we could not use it.

    ・We announced, to America and IAEA, that we are okay, because we concerned that our stock price went down.

    ・We had analyzed the hydrogen explosion of the first plant and understood the possibility of other detonations.
    Although we should do some handling, we ignored the task because we were lazy to do something. Eventually, the four pumps were broken down by the effect of the explosion of the third plant.

    ・Although a man watched the pump unit alone, he went on patrol.
    While he was patroling, the fuel of the unit runed out, which caused the lack of cooling water of the second plant.
    As a result of it, the second plant exploded.

    ・Due to troublesome work, we conducted blackouts including train system.
    But we decided to provide electric power to only substation of rail because we had been criticized by goverment official.

    ・Avoiding the danger task, we left it to subcontract work, and our employees evacuated from Fukushima prefecture.

    ・Dut to forecast of lacking people on the line, we recruited part-time jobs.

    ・Whether a place is a disaster site or not, we conducted rolling blackouts.

    ・Although similar accidents, such as loss of power to operate without external power or diesel generators, before had happened,we disguised those incidents.

    ・Although the office of the Prime Minister had urged to inject seawater at an early date, we ignored the request because we should decommission the power plants.

    ・Due to hydrogen explosion, we had inflicted treatment of the plants on self-defence force and U.S. forces, and we tried to escape from the sites.

    ・Although the anti-nuclear groups and the Communist Party had pointed out the danger that the seawater cooling equipment becomes impossible by a tsunami, we ignored it.

    ・Although the situation of the power plants is very serious, Mr.Fujimoto, who is a vice president of TEPCO, play with a girl in a Ginza cabaret.

  2. Pingback: Bin Laden Killing News Storyline 1. Pakistan Media Coverage versus International Media (Ex USA) | Crisis, Media, Reputation (and Wikileaks)

  3. I am not sure where you are getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful info I was looking for this info for my mission.

  4. Pingback: A Marketer's 2015 Reputation Primer * The New World

  5. Pingback: How to objectively quantify the bias in media? | VividQ Blog

Comments are closed.