Sport Scandals and Sponsorship. The Audacious Move by Saxo Bank Supporting Suspended Alberto Contador

This post is a reaction to the surprising sponsoring decision taken by Saxo Bank as an epitome of an audacious counterintuitive marketing movement that, even if highly risky, may be very rewarding. If you wish, you can download here the report version of this post (pdf document)  1. The context For those not familiar with…

Social Media: A Reputation Killing Youtube Video for FedEx

(* See also our new post Measuring YouTube Video ‘Guy Throwing My Computer Monitor’ As A Reputation Disaster, and Why UPS Should Not Laugh At This)   FedEx. Reputation management in the Transparency Age. How to react and restore this present colossal reputation crisis? Impossible mission. The reputation damage for FedEx will be huge and durable.…

Grand Resort Tennessee As ‘The Dirtiest Hotel in America’ by TripAdvisor. Dealing with Social Media Reputation

Grand Resort Hotel in Pigeon Forge, Tennessee had the umpleasant honor to be declared by TripAdvisor as the dirtiest hotel in America, according to users reviews. Public release of top 10 hotels in this negative list was announced in January 2011. The content is still available at TripAdvisor site. The approach is clearly shocking. Knowing…

‘KFC Malaysia Food Tampering Scandal, Youtube and Facebook’, and other recent contributions in our ‘About Media & Reputation’

We open a new series of posts by sharing with you a selection of the contributions published in our daily ‘About Media & Reputation’. ‘About Media & Reputation’ is created by a selection of contributions coming from people I follow at Twitter. Those are mainly experts in brands, reputation and crisis communication. My own Twitter…

The Shocking Reputation Irresponsibility by German Authorities on E Coli Crisis: How to Kill Innocent Cucumbers from Spain

(You can download here a pdf version of this post, with additional images analysis. In English, or check the abstract in Spanish, resumen en castellano). Germany is suffering a major health alert due to a highly lethal epidemic produced by a new strain of e Coli bacteria. The outbreak is geographically located in the North…