Wikileaks is Back! Our Media Impact and Reputation Analysis

Wikileaks is coming back in releasing secret and confidential documents, few weeks after many considered this organization a dead one as they announced cease of operations due to financial struggles. Now Wikileaks is publishing a selection of messages from the apparently 5 million emails leaked from private intelligence corporation Stratfor. Publishing and diffusion strategy chosen…

Sport Scandals and Sponsorship. The Audacious Move by Saxo Bank Supporting Suspended Alberto Contador

This post is a reaction to the surprising sponsoring decision taken by Saxo Bank as an epitome of an audacious counterintuitive marketing movement that, even if highly risky, may be very rewarding. If you wish, you can download here the report version of this post (pdf document)  1. The context For those not familiar with…

Measuring YouTube Video ‘Guy Throwing My Computer Monitor’ As A Reputation Disaster, and Why UPS Should Not Laugh At This

We published our previous post about current FedEx reputation crisis just two days after the YouTube video ‘FedEx Guy Throwing My Computer Monitor’ was uploaded. It counted at that moment with 1,7 million visits. The extreme viral diffusion announced a massive increase of visits, which means devastating reputation losses for FedEx. Disaster damages are now…

Social Media: A Reputation Killing Youtube Video for FedEx

(* See also our new post Measuring YouTube Video ‘Guy Throwing My Computer Monitor’ As A Reputation Disaster, and Why UPS Should Not Laugh At This)   FedEx. Reputation management in the Transparency Age. How to react and restore this present colossal reputation crisis? Impossible mission. The reputation damage for FedEx will be huge and durable.…

Grand Resort Tennessee As ‘The Dirtiest Hotel in America’ by TripAdvisor. Dealing with Social Media Reputation

Grand Resort Hotel in Pigeon Forge, Tennessee had the umpleasant honor to be declared by TripAdvisor as the dirtiest hotel in America, according to users reviews. Public release of top 10 hotels in this negative list was announced in January 2011. The content is still available at TripAdvisor site. The approach is clearly shocking. Knowing…

‘KFC Malaysia Food Tampering Scandal, Youtube and Facebook’, and other recent contributions in our ‘About Media & Reputation’

We open a new series of posts by sharing with you a selection of the contributions published in our daily ‘About Media & Reputation’. ‘About Media & Reputation’ is created by a selection of contributions coming from people I follow at Twitter. Those are mainly experts in brands, reputation and crisis communication. My own Twitter…

Communication Crisis Outage as a Chronic Disease at Research in Motion, Blackberry

Are you bored to read in the newspapers and specialized blogs savage critics about how Research in Motion (RIM) has handled the communication crisis created by Blackberry outage? If not, I show you a selection of comments and assessment by some PR experts: RIM’s Excuse For BlackBerry Outage Finally Emerges, TechDirt Research In Motion has…