Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…

Mourinho Reputation. The Impact of UEFA Disciplinary Case in Real Madrid Image

Still some hours to go for the last one of the four Clasicos Real Madrid FC Barcelona, for a classification for the Champions League final 2011 in Wembley (note updated in the following days). First game of the semi final games between Real Madrid and FC Barcelona created controversy, as Real Madrid player Pepe received…