Informe del valor mediático del fútbol 2012, temporada 2011/12. Messi, el futbolista más mediático

(See the English version of this post ‘Football Media Value Report 2012‘) Publicamos el nuevo Informe sobre el valor mediático en el fútbol 2012, temporada 2011/12. Es el séptimo informe anual sobre el valor mediático en el fútbol, elaborado por el centro de Medios, Reputación e Intangibles de la Universidad de Navarra (ir a la…

Stars of Chelsea FC Vs Bayern Munich 2012 Grand Final UEFA Champions League. Media Analysis Before and After Game

May 19, 2012, the grand final of 2012 UEFA Champions League at Munich Allianz Arena, with local team Bayern Munich Vs Chelsea FC. We show now media impact analysis before the final. We will include media coverage analysis after the final, in an update of this post. Second part of this post is an analysis…

Will Football Coach Pep Guardiola Quit FC Barcelona? Yes, Twitter Sentiment Analysis Say

Update: This post is all about social media perceptions before press conference was given by FC Barcelona coach Pep Guardiola about his future. By 13:38 CET 27 April 2012. Sandro Rosell, President FC Barcelona: Sandro Rosell announces that Josep Guardiola will not continue as FC Barcelona’s manager. #FCBLive — FC Barcelona (@FCBarcelona) abril 27, 2012…

Real Madrid Vs Bayern Munich 2012 Champions League Semifinals. Predictions in Twitter: Passion and Rivarly

Real Madrid Vs Bayern Munich in Madrid 25 April 2012. Second leg of the 2012 UEFA Champions League Semifinals. *** New Champions League Post: Stars of FC Chelsea Vs Bayern Munich 2012 Grand Final UEFA Champions League. Media Analysis Before and After Game This is our fourth post in the series about football (soccer) and measuring…

El Clasico FC Barcelona Vs Real Madrid April 2012 in Twitter

*** New Champions League Post: Stars of FC Chelsea Vs Bayern Munich 2012 Grand Final UEFA Champions League. Media Analysis Before and After Game FC Barcelona and Real Madrid play again one of these ‘definitive’ games that they are living these last seasons, 21 April 2012. FC Barcelona and Real Madrid are the leading global brands…

Sport Scandals and Sponsorship. The Audacious Move by Saxo Bank Supporting Suspended Alberto Contador

This post is a reaction to the surprising sponsoring decision taken by Saxo Bank as an epitome of an audacious counterintuitive marketing movement that, even if highly risky, may be very rewarding. If you wish, you can download here the report version of this post (pdf document)  1. The context For those not familiar with…

FIFA Bribery Case: Media Reputation Analysis

FIFA, the International Federation of Association Football is currently facing a major reputation crisis. FIFA top representatives have been accused of bribery and favours in order to influence the decision on the FIFA Football World Cup bids for 2018 and 2022, finally awarded to Russia and Qatar. The case is receiving massive media attention, as…