Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…

Loewe Is Dead. Long Live Loewe! (II)

This is Part II of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…

Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad – Counting Brand Reputation Damage (And Benefits?)

This is Part I of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…

Bin Laden Killing News Storyline 1. Pakistan Media Coverage versus International Media (Ex USA)

We showed a couple of posts some few hours after that Bin Laden’s killing was known. Ten days after, we have accumulated information about media coverage of this issue. As the event has produced a massive global media attention, we can cover the analysis of Bin Laden media impact under several perspectives. Like the analysis…

Bin Laden Killed. Initial Media Coverage and Perception in United States, UK, Pakistan and Indonesia

We open a new series of analysis of this new major event. It is now officially confirmed that Ossama Bin Laden has been killed in Pakistan in a US special operation. Massive media coverage will come. As in precedent crisis, we will try to offer the information and knowledge that can be gathered by media…

New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (II) About The Nuclear Debate

This post is the continuation of the previous one. It analyzes how New York Times and Wall Street Journal are portraying the news about the Japanese disaster and the Fukushima nuclear crisis. We can pursue an individual analysis of each newspaper storyline, as it refers to an event with massive media coverage. New York Times…