Las imágenes de España. Informe Marca España 2012. Universidad de Navarra.

. . Puede descargar aquí el pdf con los resultados y conclusiones principales del Informe Imagen de España 2012. Se trata de un estudio basado en el análisis sistemático de las fotos utilizadas para ilustrar noticias sobre España a lo largo de 2012 desde el extranjero. Se  trata de un innovador mecanismo de análisis cuantitativo…

Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…

Women in the media: London 2012 Olympics Opening Ceremony media coverage

Olympics, elite sports, role of women, country policies and attitudes, role of media. This is a quite strong combination of components. It covers a vast range of issues. We have chosen a media metrics analysis focused specifically on women. As in all cases we present in this post, we completely renounce to propose or provide…

Country Branding and Crisis in Mega Events. Image Impact for Poland of Clashes Between Polish and Russian Fans. Football Euro 2012.

Mega Events and City and Country Branding UEFA Euro 2012 is the top football championship in Europe at national teams level. It receives huge media coverage all over Europe and it creates media interests in countries outside Europe with football (soccer) tradition. UEFA Euro tournament can be considered a regional mega event. As such, countries…

Barcelona City Brand. The Image Impact of Violence and Riots of Protests in Spanish General Strike 29M 2012

Barcelona, Spain, a crisis, a general strike. Barcelona counts with one of the best city brand reputation according to many different sources. This valuable intangible asset is the source sustaining a powerful tourist sector. In the meantime, Spain is currently suffering an extraordinary deep and long economic crisis.  According to INE, the Spanish National Institute…

City Branding. Semana Santa in Spain. The Impact of World Youth Day Madrid 2011

Mega events and city branding Mega events are an extremely valuable tool for developing city branding strategies. Planned events with global or at least international media coverage are powerful means to increase city brand visibility and awareness. We have some perfect examples of a smart use of sport event to create brand awareness, using for…