Pure Branding. A Master-Class by Steve Jobs Presenting ‘Think Different’ Apple Campaign

I discovered recently the video I am now sharing with you, thanks to one contribution in one of the LinkedIn groups I am member. I already knew the ‘Think Different’ mytical ad. But I was not aware of the existence of this speech by Steve Jobs explaining the campaign. This is merely a 6 minutes…

Steve Jobs (1955-2011). More Inspiring Dead Than When Alive?

Steve Jobs died October 5, 2011. Although the trespass was somehow expected as people and media knew that Apple Inc co-founder was suffering the last stages of a metastatic tumor, the news of his trespass provoked a shock and a massive global media coverage and social media conversation. This is for instance the Associated Press…