Why Football Fans in Twitter Wish that Cristiano Ronaldo Wins FIFA Ballon d’Or 2012

We present another analysis about the power of football players as icons, and some learnings about social media dynamics, by exploring Twitter content analysis. As explained in the previous post, FIFA representatives will announce this next Monday 7 January 2012 who is the Football Player of the Year, awarded with the FIFA Ballon d’Or, which…

FIFA Ballon d’Or. Predictions and Media Impact Analysis

Zurich, 7 January 2013, FIFA Headquarters. The best football player of the season 2011/12 will be announced and will be awarded with the FIFA Ballon d’Or 2012. The 23 football players short list was reduced to three finalists on 29 November 2012: Cristiano Ronaldo (Real Madrid, Spanish Liga), Andrés Iniesta (FC Barcelona, Spanish League) and…

FIFA Ballon d’Or 2012 Three Finalists: What Twitter in Spanish Predicts

Today FIFA is announcing in Sao Paulo the three finalists candidates for nomination as best football player in the world, next 7 January 2013 in Zurich. We have analyzed what people are saying about the three finalists in tweets published in Spanish. According to the analysis, the favourites to be in the last three candidates…

Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…

Football Media Value Report 2012

(Puede ver la versión española de esta entrada en ‘Informe del valor mediático del fútbol 2012‘) We have just realeased the Football Media Value Report 2012, Season 2011/12. This is the 7th edition of this annual report published by Media, Reputation and Intangibles, Universidad de Navarra. You can visit our site at Economics, Sport and…

Informe del valor mediático del fútbol 2012, temporada 2011/12. Messi, el futbolista más mediático

(See the English version of this post ‘Football Media Value Report 2012‘) Publicamos el nuevo Informe sobre el valor mediático en el fútbol 2012, temporada 2011/12. Es el séptimo informe anual sobre el valor mediático en el fútbol, elaborado por el centro de Medios, Reputación e Intangibles de la Universidad de Navarra (ir a la…

FIFA Bribery Case: Media Reputation Analysis

FIFA, the International Federation of Association Football is currently facing a major reputation crisis. FIFA top representatives have been accused of bribery and favours in order to influence the decision on the FIFA Football World Cup bids for 2018 and 2022, finally awarded to Russia and Qatar. The case is receiving massive media attention, as…