Most Influential Tweets About Barack Obama May-October 2012 (1) Main Facts About Their Impact

Social media in 2012 US Presidential elections process was a fully developed element in the political conversation. This was not just a discovery, as it happened in 2008 elections. This time all professionals and experts dealing with the electoral process knew that social media channels would be a new framework not only affecting the political…

Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…

Steve Jobs (1955-2011). More Inspiring Dead Than When Alive?

Steve Jobs died October 5, 2011. Although the trespass was somehow expected as people and media knew that Apple Inc co-founder was suffering the last stages of a metastatic tumor, the news of his trespass provoked a shock and a massive global media coverage and social media conversation. This is for instance the Associated Press…

The Images of 2012 Democratic Convention. News Content Analysis

We open a series of analysis about media metrics of US Presidential Elections 2012. We run in the past several media coverage analysis concerning 2008 US Presidential Elections. Republican party had its National convention one week ago. The Democratic Party is currently having its own convention. At this moment (September 6 2012), Democratic Convention is…

Bin Laden Killed. Initial Media Coverage and Perception in United States, UK, Pakistan and Indonesia

We open a new series of analysis of this new major event. It is now officially confirmed that Ossama Bin Laden has been killed in Pakistan in a US special operation. Massive media coverage will come. As in precedent crisis, we will try to offer the information and knowledge that can be gathered by media…