Las imágenes de España. Informe Marca España 2012. Universidad de Navarra.

. . Puede descargar aquí el pdf con los resultados y conclusiones principales del Informe Imagen de España 2012. Se trata de un estudio basado en el análisis sistemático de las fotos utilizadas para ilustrar noticias sobre España a lo largo de 2012 desde el extranjero. Se  trata de un innovador mecanismo de análisis cuantitativo…

Why Football Fans in Twitter Wish that Cristiano Ronaldo Wins FIFA Ballon d’Or 2012

We present another analysis about the power of football players as icons, and some learnings about social media dynamics, by exploring Twitter content analysis. As explained in the previous post, FIFA representatives will announce this next Monday 7 January 2012 who is the Football Player of the Year, awarded with the FIFA Ballon d’Or, which…

FIFA Ballon d’Or. Predictions and Media Impact Analysis

Zurich, 7 January 2013, FIFA Headquarters. The best football player of the season 2011/12 will be announced and will be awarded with the FIFA Ballon d’Or 2012. The 23 football players short list was reduced to three finalists on 29 November 2012: Cristiano Ronaldo (Real Madrid, Spanish Liga), Andrés Iniesta (FC Barcelona, Spanish League) and…

Merry Christmas, Season’s Greetings or Happy Holidays? Twitter Content Analysis

Christmas time. A very special time in countries with Christian tradition. This is a moment when many people send messages to relatives. Postcards was the traditional way to send Christmas messages. Then came also the e-mail. Now social media play a new role also in this aspect. There are many individuals and corporations that take…

“Multinacionales Messi y Cristiano”. Un artículo en El País con datos de MRI Universidad de Navarra. Análisis de reacción en Twitter

Foto: Carlos Mira, El País. Utilizada para ilustrar el artículo que se comenta en este post (acceso a la foto original) Esta entrada en nuestro blog se desarrollará excepcionalmente en castellano, por el contexto propio del análisis. Proponemos un resumen en inglés al final del texto. *** This analysis will be conducted in Spanish, as…

Country Branding and Sport Success. The Impact For Spain of Becoming the Football UEFA Euro 2012 Champion Vs Italy 4-0

This is the last post in our series about media impact of football UEFA 2012. We have monitored the impact of football matches during this top national sport competition in Europe, and we have addressed different issues using this common framework. In all previous analysis about this competition, we have used image content analysis of…

Spain Vs Portugal Euro 2012 Semifinal. Image Content Analysis

Spain and Portugal played the first semifinal of the football UEFA Euro 2012. No goals scored during the regular 90 minutes times. No goals after the 30 minutes of prolongations. The finalist of the championship was decided in the 5 penalties series. Spain finally got the ticket for the final game versus Italy, scoring four…