Most admired people 2013 – Survey by YouGov

YouGov conducted a survey in 13 countries covering half of world population. Almost 14,000 people were interviewed following local demographic representation criteria. The question was “Who do you personally most admire?”. The answer was restricted to “famous persons in the world”. It was specified that only people alive were eligible. You can find below the…

Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…