Social Media Management Strategy. Social Media Engagement. A selection of tweets from #wfwebinar by Wildfire by Google

Join @papayamaya & @jowyang today to learn the 4 key strategies social media marketers need to know for success in 2013. You in? #wfwebinar — Wildfire by Google (@wildfireapp) February 6, 2013 The Road to ROI: Four Social Strategies Every Brand Needs to Know in 2013 . The Road to ROI: Four Social Strategies Every…

Ratatouille’s friends loving fast food Quick Belleville Paris. An astonishing ‘c’est la vie’ response to a serious reputation scandal.

We study another reputation crisis born in the social media. We will show as always measurements and metrics about this case. @Clouzal’s pic of mice in Quick Belleville Paris, uploaded in Twitter Clouzal is a Twitter user (@clouzal). He is apparently someone professionally or personally interested in French politics and politics journalism. He is a…

Loewe Is Dead. Long Live Loewe! (II)

This is Part II of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…

Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad – Counting Brand Reputation Damage (And Benefits?)

This is Part I of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…

Pizzas for 1 euro. Telepizza Promotion 29 Feb 2012. Impact on Brand Perception

The company. Marketing Strategy Telepizza is a Spanish based food company, specialized in delivery and takeaway service. Telepizza was founded in Spain in 1988. It opens its first store in Madrid. Pioneers into the home delivery pizza segment in Spain. In 1996 goes public through an IPO. In 2006 Telepizza is no longer public and…

Social Activism, Reputation Crisis and Twitter. Making #HoyEsBankia a TT in Spain with 1 HT, 68 Tweets, 380 RT and 39220 Followers

Yesterday, 11 January 2011, #HoyEsBankia became a TT (Twitter trending topic) in Top TT List in Spain during a couple of hours (between 10h and 15h local time). Bankia is a leading bank in Spain. The hashtag HoyEsBankia is a ‘Today Is Bankia’, following a ‘Hoy es …’ twitter culture. As many other active Twitter…

Social Media: A Reputation Killing Youtube Video for FedEx

(* See also our new post Measuring YouTube Video ‘Guy Throwing My Computer Monitor’ As A Reputation Disaster, and Why UPS Should Not Laugh At This)   FedEx. Reputation management in the Transparency Age. How to react and restore this present colossal reputation crisis? Impossible mission. The reputation damage for FedEx will be huge and durable.…