Most admired people 2013 – Survey by YouGov

YouGov conducted a survey in 13 countries covering half of world population. Almost 14,000 people were interviewed following local demographic representation criteria. The question was “Who do you personally most admire?”. The answer was restricted to “famous persons in the world”. It was specified that only people alive were eligible. You can find below the…

Measuring the Impact of A Wish: Miles Becoming BatKid

Miles, a five year old kid expressed a wish: “I wish to be Batkid”. Miles suffers and fights leukemia since he was one year old. His wish was received by the NGO Make-A-Wish. As they explain in their Twitter bio, “Fulfilling wishes for Bay Area + No. California children with life-threatening medical conditions”. Make-A-Wish decided…

Festival of Marketing – London 8-10 October 2013 – My selection of #FoM13 tweets related to branding and social media

The Festival of Marketing in London it’s A week-long celebration of change, inspired by the Modern Marketing Manifesto from Econsultancy and Marketing Week, our take on the state of the discipline and the challenges every marketer should be focusing on. In five interconnected events plus a Festival Fringe series, we’ll look at the disruptions, inventions,…

Greg Karber vs Abercrombie & Fitch: The Viral Ingredients of a Serious Reputation Crisis – #FitchTheHomeless

The origin of the crisis The reputation crisis for Abercrombie & Fitch emerged at the beginning of May 2013. Interestingly enough, this crisis is not created by any recent mistake: it exploded after the reprint of an old 2006 interview with A&F CEO Mike Jeffries. Here the original statements as published by Salon: For example,…

How Dzhokhar Tsarnaev (Jahar) friends reacted in Twitter when they learnt that he was Boston bombing suspect

(this post is connected to a previous analysis about the impact of the Twitter coverage made by @BostonGlobe. You can find it HERE). Annex 3 This annex 3 is part of our Twitter analysis of Boston Marathon Bombing. In annex 2 we presented our selection of relevant tweets published by Dzhokhar Tsarnaev in his Twitter account since…