In the precedent post we showed our first analysis about the phenomenon Democracia Real Ya as viewed by international media. We mentioned that this unprecedented initiative in Spain and the extent of its impact is taking also local media by surprise, and makes them difficult to explain and judge it.
We capture in this post how some reference newspapers in Spain are covering the events linked to Movimiento 15-M. We use as usual the media perception diamonds analysis. We analyze four newspapers with national coverage. According to ideological position we have chosen Intereconomía (with La Gaceta newspaper) as representative for right wing newspaper, El Mundo as center-rigth, El País as center-left and Público as left wing oriented newspaper. We use as term of comparison the global perception distilled from all Spanish newspapers in average.
We have performed in this blog some other analysis by focussing our attention on how specific newspapers cover crisis events. Examples are the coverage made by New York Times and Wall Street Journal to the japanese nuclear crisis, or international mentions received by Le Monde with revelations by Wikileaks origin. Another example is the analysis of media coverage of Bin Laden’s killing by Pakistan newspapers in compariron to international media coverage.
We show first results concerning the association to brand vector “Coherent, Respected”. As shown in precedent post, a high degree of association indicates that media consider that values and ethical issues are at stake. We found that new coverage about Tahrir Square revolt in Egypt was extremely highly related to “Coherent, Respected”.
Results show that Intereconomía (right) shows the lowest level of association. El Mundo (center-right) shows relative high degree of association only with component respected. Left oriented newspapers are more sensitive to this brand vector, but in complementary ways. El País (center-left) is more oriented to components compassion, trust, coherent, and happiness, while Público (left) is focused in components ethical, fairness.
The results show thus that newspapers are taking different positions and showing different perceptions of the event based in editorial positions.
Second brand vector is “Scandal”. Again the newspaper most sentitive to the impact of the civic phenomenon is Público. This newspaper is the one that associates the more 15-M movement with components corruption, mistake and scandal. Our undertanding is that Público is not attacking the movement itself, but that they rely much more than the other media to political and economic problems in Spain. El Mundo and Intereconomía insist in the component awful, reflecting probably the fears of becoming an uncontrolled movement.
All journals follow a similar treatment concerning brand vector “Tragedy”, also basically in line with global percpetion by all Spanish newspapers. Público insists more than others in component harm.